/**/ Blog - PR and Digital Marketing - Boulder, CO

PR Notes From a Journalist: Pitch Media for Story (And Run Screaming From Bubbles al Carbon)

I spent 23 years working for newspapers and magazines, covering everything from the White House to food in Colorado. All along, I heard from people in public relations — some years, it seemed the emails and phone calls averaged more than 200 a day. Most of the pitches fell squashed-bug flat (sad, unpleasant). Many verged on the absurd. “Hi! I would like to take the opportunity to introduce you to Bubbles al Carbon, a Champagne and Taco Bistro based in Dallas, Texas, with 34 locaitons around the country. Our latest Bubbles al Carbon opens next week on Ocean Drive in the heart of booming South Beach, Miami! In South Beach, in addition to classic Mexican tacos, Bubbles al Carbon goes `full fiesta’ with Cuban flavors, to honor Miami’s heritage from the Island Nation of Cuba! Check out the Cubano taco — Succulent Ham, Roasted Pork, Swiss Cheese, Thinly Sliced Dill Pickles and Old Fashioned Yellow Mustard, all nestled snugly in a warm flour tortilla! Please join us for the VIP Press Grand Tasting on Saturday, July 22 for open bar (can you say Champagne Pineapple Mojitos?) and all of the tacos you can eat! Gracias!” I received an email like this once, while I was working at The Denver Post. All of it — the spectacle of exclamation points, the ill-conceived restaurant concept, the flabby writing and grammar errors — rang awfully familiar. So did the invitation to attend a distant restaurant press dinner, one that held zero chance of receiving any coverage in the Post. But for whatever reason, this vortex of incompetence pissed me off so much...